The Memphis Grizzlies and FanDuel have announced a multi-year deal that makes FanDuel an official sports betting partner of the Tennessee NBA team. FanDuel will also become the exclusive Daily Fantasy partner to the Grizzlies.
This is a unique first for both the Grizzlies and FanDuel. The partnership is FanDuel’s first sports betting deal with an NBA team and the Grizzlies’ first partnership with a sports betting operator.
FanDuel’s deal with the Grizzlies follows a November first sports betting launch. FanDuel is licensed to offer sports betting in Tennessee alongside Action 24/7, DraftKings, and BetMGM. More operators are expected to receive licenses in the coming months.
“We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner,” said Jason Wexler, President, Memphis Grizzlies. “Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom. FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”
The Grizzlies-FanDuel team-up gives both entities a wealth of benefits and access to assets. Here are some of the details of the deal:
- FanDuel gains access to official Grizzlies’ marks and logos for use on its sports betting and Daily Fantasy Sports platform.
- FanDuel receives marketing assets across multiple channels, including in-arena signage at FedExForum and ads on radio, television, and digital platforms.
- FanDuel will present Grizzlies’ home and away TV broadcasts and integrate sports betting content.
- According to the announcement, FanDuel and the Grizzlies will offer “once-in-a-lifetime experiences” to FanDuel bettors and DFS players.
Mike Raffenspberger, CMO of FanDuel Group, said; “As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused. We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”
New Player Promos
On the heels of FanDuel’s Tennessee launch, sports bettors in the state can take advantage of welcome promotions.
FanDuel’s sportsbook offers a risk-free first bet up to $1,000 for new Tennessee players.